How to Choose a Domain Name ? A Simple Guide.

 

     There has been a lot of debate about which features are most important when deciding which domain to buy. Choosing a domain name should be deeply integrated with the business plan and company vision. A domain can be chosen for its benefits in the ranking of Search Engine, company logo, or as a standard term definition. One has to consider the size of the domain, the way it is pronounced, how memorable it is, and whether the name is taken by other similar forms or extensions. For example, if a person registers domain.net, but domain.com is taken over and upgraded, creating a domain.net version can be very dangerous and may end up confusing our .com counterpart.

Search Engine Locations

The purpose of these domains is to rank high in search engines, because the actual domain name contains the desired keywords. Search Engine domains are rarely commercially available, and are widely used only as separate internet sites to redirect traffic to a larger site. A company that sells red widgets can benefit from finding red-widgets.com and redwidgets.com, because it is natural for people to remember such an address, but more importantly, that domain name has a higher chance of being ranked, or closer, up in search of red widgets. The most popular tool used to find what is being searched on the net are: Overture Keywords (http://inventory.overture.com/d/searchinventory/suggestion/)

Brand Domains

If you are transitioning from an offline business to going online, the obvious choice of product domains is an offline brand name such as .com and / or extension. Country extensions are used in countries when there is a greater buzz in the expansion of their country than at .com. In a situation where no previous product existed before moving on to the Internet, many become very sophisticated in the way of branded name. At this point, there are millions of domain names registered and many times, one finds that the desired domain has been taken. There is consensus among many Internet experts that the shorter the domain, the better. A 5-character domain is highly desirable for the product. However, the background should sound good. Xyqpt.com will not be popular, as it will not be easily mentioned or remembered in public.

Standard Time Domains

With the rise of the Internet bubble, common term domains were the most popular option. Many companies have failed, even though they had a common market name. Companies like TheKnot.com refused to buy Weddings.com, because they knew they needed to focus on the product. Although this strategy worked for TheKnot.com, common words have their undeniable value. Like Search Engine Optimization domains, which attract a large number of visitors through search engine referrals, as well as common name domains. For this reason, common names are still in high demand and their value continues to rise. What should be learned about the Dot Com blog is that standard domains are not everything in the dot com business, rather they are an important (but not essential) part of the dynamic network that makes an online business a success. The current number of these domains, and other domains can generally be seen in online publications that include the latest domain name functions at: Domain Journal Sales.